Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners

In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage. We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more than contracts, and what makes a good agency relationship actually work.Of course, we couldn’t let him go without asking the hard-hitting questions: Is being a chef harder than being a founder? What plant is actually trying to die every day? And will AI ever figure out how to water your monstera for you?This episode is part founder therapy, part growth masterclass — and 100% worth your time.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 — Francis’s journey: chef, bonsai fan, ecommerce founder3:00 — Balancing passion with business hustle6:00 — Using outside help to scale smarter10:00 — Why vendor trust matters big time15:00 — Real talk: overcoming tough business challenges30:00 — From hobby to full-on business grind36:00 — COVID pivots and tough lessons38:00 — Marketing’s fast lane: adapt or get left behind40:00 — Retail vs online — who’s winning?43:00 — AI’s role in ecommerce’s future50:00 — Empathy & care: how GS Plant Foods grows more than plants🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinCheck out Francis and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.How to Find Products That Sell OrganicallyHow To Use Psychology To Master Amazon PPC (Classic)Who to hire for your Amazon Growth Team (Classic)What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Francis LegerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno