Mastering the Business of Interior Design: Success by Design Podcast Por Katie Decker-Erickson Business Coach for Interior Designers arte de portada

Mastering the Business of Interior Design: Success by Design

Mastering the Business of Interior Design: Success by Design

De: Katie Decker-Erickson Business Coach for Interior Designers
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As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.


That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.


We’ll answer questions like:


How do I get more interior design clients?


What should I charge for interior design services?


What are the best marketing strategies for interior designers?


How can I grow my interior design business?


How do I build a brand as an interior designer?


How can I scale my interior design business?


What systems do I need to run a successful interior design business?


How do I create a client onboarding process for my design firm?


Is it worth hiring a coach for my interior design business?


This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.


If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.


Tune in, and let’s grow your interior design business—together.

© 2025 Mastering the Business of Interior Design: Success by Design
Arte Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • 93. Why Indecision Is Holding Your Design Business Back (And How to Take Confident Action)
    Jan 14 2026

    Send Katie a Text Message!!

    If you feel stuck in indecision, overwhelmed by options, or frozen because you’re afraid of making the wrong move in your design business, this episode is for you.

    In this conversation, I’m talking directly to designers who are waiting for more clarity, more confidence, or more certainty before taking action — and how that waiting is often the very thing keeping them stuck. Indecision isn’t neutral. It’s still a decision, and it usually comes with hidden costs: stalled growth, increased stress, team confusion, and long-term burnout.

    We’re unpacking why so many designers confuse overthinking with being strategic, and how avoidance quietly undermines your leadership as a CEO. Strong leadership isn’t about having all the answers or getting it perfect — it’s about making informed decisions, learning from them, and allowing momentum to build. Confidence doesn’t come before action. It comes from action.

    I also share what decision-making actually looks like at higher levels of leadership, why trying to be “nice” can erode trust in your business, and how delaying decisions spreads stress across your finances, operations, and team. This episode is about shifting out of reaction and into intentional leadership so your business can move forward.

    In this episode, I cover:

    • Why indecision is often more expensive than making the wrong decision
    • How overthinking keeps designers stuck and overwhelmed
    • The difference between thoughtful leadership and avoidance
    • How delayed decisions affect your team, culture, and profitability
    • Why action creates clarity — not the other way around

    If you’re ready to stop spinning, stop waiting, and start leading your business with confidence and clarity, this episode will help you rethink how you make decisions and what it’s costing you not to.

    Listen in and let’s talk about how to move forward as the CEO your business actually needs.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    Más Menos
    20 m
  • 92. A Pep Talk For Interior Design Business Owners Who Want to Win In 2026
    Jan 7 2026

    Send Katie a Text Message!!

    As we step into 2026, I wanted to record this episode before you opened your inbox, before you looked at last year’s numbers, and before you started telling yourself stories about what this year needs to be. This is your 2026 pep talk. Because most designers don’t start a new year with a clean slate — they start it carrying the emotional weight of the year before. And if we don’t address that first, it quietly shapes how we show up, the goals we set, and the decisions we make. In this episode, I’m walking you through how to release last year without ignoring it, move out of overwhelm, and step into 2026 with clarity, intention, and confidence.

    In this episode, I talk about:

    • Why 2026 does not need to be a reaction to 2025 — and how trying to “make up” for last year leads to burnout
    • The truth about why most designers struggle (hint: it’s not talent, it’s systems, boundaries, and emotional energy)
    • How carrying shame or comparison into a new year limits your capacity before you even begin
    • Why defining how you want your business to feel matters more than jumping straight into revenue goals
    • How to set goals without shame, pressure, or punishment
    • What makes a goal actually supportive using a simple SMART framework
    • Why being “behind” is a dangerous story — and how being informed puts you in a position of power
    • How intentional reflection leads to better decisions, not self-judgment

    If you’re heading into 2026 feeling overwhelmed, behind, or unsure where to start, this episode is your reminder that you are not failing — you’re informed. You’re allowed to begin again, design this year differently, and build a business that works for you instead of the other way around. And if you want help figuring out your next right step, I invite you to book a free 50-minute problem-solving session with me at fixmydesignbiz.com. Let’s get clear, get honest, and move forward intentionally together.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    Más Menos
    18 m
  • 91. Lessons From Our Big Mistakes w/ Michelle Lynne
    Dec 30 2025

    Send Katie a Text Message!!

    As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In this episode, I’m reflecting (with another seasoned firm owner- Michelle Lynne) on the mistakes we’ve made, the lessons we learned the hard way, and what actually matters when you’re trying to move your business forward with clarity instead of chaos.

    This isn’t about beating yourself up for what didn’t work. It’s about looking back clearly—without ego or shame—so you can recalibrate your direction, trust yourself again, and make smarter decisions as you head into 2026.

    Here’s what we dig into in this episode:

    In this episode, I talk about:

    • Why you can’t change direction in your business without honestly looking in the rearview mirror
    • How growing just for the sake of growth often leads to stress, misalignment, and regret
    • Why busyness, headcount, and “looking successful” can hide deeper operational problems
    • The real cost of ignoring your intuition—and why it always shows up eventually
    • How intuition becomes powerful when it’s supported by data, not separated from it
    • Why avoiding your numbers only creates bigger problems down the road
    • What I call the “toll of the soul,” and why some profitable work still isn’t worth it
    • How letting go sooner—clients, projects, models, or people—can lead to faster alignment
    • Why leadership requires hard conversations, not avoidance
    • How reflection is meant to recalibrate your business, not keep you stuck in regret

    This episode is for designers who know something needs to change—but don’t want to burn everything down to make it happen. My hope is that this conversation helps you look at your business with more honesty, more confidence, and a lot more self-trust as you step into what’s next.

    You don’t need to have all the answers for 2026 right now. But you do need to be willing to look clearly at where you’ve been—so you can choose where you’re going on purpose.

    If you’re ready to move forward with clarity instead of guesswork, this episode is for you.


    Stay in touch with Michelle on Instagram:

    https://www.instagram.com/thedesignbakehouse/


    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    Más Menos
    48 m
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