Success Olagboye On AI Visibility, Conversion-Driven Content & The Future Of Search

Filmed On: 11th December 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

In this episode of Chat With Sean, I’m joined by Success Olagboye — a Content Strategist and Writer who helps SaaS brands grow MRR and organic traffic through conversion-driven, intent-focused content.

Success shares a practical, grounded view on how AI is reshaping search and brand visibility, why generic content is no longer enough, and what it actually takes to be cited and surfaced by large language models. We explore how AI is changing discovery beyond Google, why sentiment and reputation matter more than ever, and what smaller brands must do to compete in an AI-first search landscape. Drawing on original research across 400+ websites, Success explains why some brands stick in AI answers while others disappear — and what marketers should prioritise heading into 2026.

We cover:

- How AI is changing website visibility and discovery

- What “AI-ready” content really looks like in practice

- Why generic, volume-driven content no longer performs

- The role of intent and conversion-driven content

- How LLMs cite, reference and surface brands

- Original research into AI brand-mention volatility

- Why authority, sentiment and reputation influence AI visibility

- How smaller and newer sites can compete with larger brands

- Diversifying content formats beyond blog posts

- The growing importance of social platforms and communities

- Keyword research without relying on paid SEO tools

- Tracking brand mentions across AI platforms

- What marketers should prioritise for 2026

- Predictions on AI Mode and the future of search

Related Links -https://freelancecoalition.org/blog/awr-brand-mention-volatility-study/

https://chromewebstore.google.com/detail/gandalf/jbgiodbegchgghglkonokgjjenchbjce

Connect With Success - https://www.linkedin.com/in/success-olagboye/