Success Leaves Clues with Kirsty Fitzscott

There are plenty of people in your LinkedIn DMs promising "six figures in 90 days," but what does the reality of building a coaching business actually look like?

In this episode of Success Leaves Clues, Sarah sits down with Kirsty Fitzscott, a former head teacher now 15 months into her coaching journey. They strip away the hype to discuss the practical, pragmatic, and sometimes messy work of establishing a sustainable practice.

Kirsty Fitzscott is a coach for head teachers and the host of the new podcast, The Intentional Head. She helps educational leaders move past the daily grind to focus on strategic leadership.

Key Takeaways

1. The "90-Day" Myth vs. Reality Kirsty debunks the "get rich quick" marketing that targets new coaches. The reality is that building a viable business takes time:

• The Timeline: It typically takes two to three years to build a business, not three months.

• The Portfolio Approach: Most coaches won't make their money solely from 1:1 coaching immediately; building a "portfolio business" is often necessary.

• The Digital Footprint: It can feel like "screaming into the void," but every podcast, video, and article lays a path for clients to find you later.

2. Networking: Connection Over Sales Like many coaches, Kirsty initially hated networking because it felt like "selling". She reframed it successfully by realising:

• You aren't there to sell to the person in front of you; you are there to get to know them.

• Opportunities often come through "a link and a link and a link"—friends of friends or colleagues of the people you meet.

  
  

3. The Power of the "Golden Sentence " One of the most critical assets for a coach is their "Golden Sentence"—a single statement that explains exactly what they do.

• The Formula: "I work with [Client] to help them [Action/Stop Problem] so that they can [Result]".

• Kirsty's Example: "I help time-poor head teachers to stop the firefighting so they can actually get on with the strategic".

• Why It Works: It makes your work instantly accessible. Even if the person you are talking to isn't a head teacher, they might know one who is "firefighting" and make the connection.

4. Finding the Sweet Spot Kirsty discovered her niche was specifically Primary Head Teachers.

• The Logic: Unlike secondary schools, which have HR and IT departments, primary heads are often the sole decision-maker for over a thousand stakeholders.

• The "Shame" Factor: Many potential clients feel shame about their struggles. They need a safe, confidential space to ask questions they can't ask their governors or teams.

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