Would you still want what you want if no one ever found out?

So much of what we chase—success, validation, recognition is quietly shaped by the world watching us. But not all desires are created equal. Some are borrowed, fragile, and fleeting; others are grounded, peaceful, and deeply our own.

In this episode of Success Genius, I explore the difference between “thin” desires that thrive on approval and “thick” desires that grow from purpose. You’ll learn how to tell when your goals are performative versus personal and how to reconnect with what’s truly meaningful to you.

Because true fulfillment doesn’t come from what everyone sees, it comes from the quiet that wants to stay, even when no one’s looking.

Topics covered in this episode include:

• The difference between thin desires and thick desires and how to recognize each
• Why some goals leave us feeling empty even after we achieve them
• How social comparison and validation shape what we think we want
• Questions to uncover your truest motivations and build a life rooted in meaning

Are your goals truly yours or borrowed from someone else’s expectations?

Join this episode of Success Genius and discover how to trade fleeting, performative desires for ones that keep you grounded, fulfilled, and deeply aligned with who you really are.

Resources Mentioned:

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com

How do you know if what you want is truly yours?

We live in a world overflowing with influence where what we desire is often shaped by what we see others achieving, owning, or celebrating. But have you ever paused to ask yourself: Are these my true desires, or borrowed ones?

In this episode of Success Genius, I uncover the illusion of authenticity and why so many of our “original” ambitions may actually be inherited from the people around us. You’ll learn how mimetic desire shapes our goals, how to recognize when imitation replaces inspiration, and how to reclaim the freedom to want on purpose.

Together, we’ll explore the science and self-awareness behind choosing desires that align with your integrity so you can live, lead, and build a business that’s truly your own.

Because the freedom you’re looking for doesn’t come from having everything you want, it comes from knowing why you want it

Topics covered in this episode include:

• Why the belief that our desires are self-made is actually a “romantic lie”
• How mimetic desire shapes what we think we want—and why that matters
• The hidden influence of others on our goals, dreams, and values
• Practical steps to uncover what’s truly yours so you can live authentically

Are your dreams really yours—or someone else’s?

Join this episode of Success Genius and learn how to separate imitation from inspiration so you can live, work, and create with genuine integrity.

Resources Mentioned:

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com

Have you ever stopped to wonder if the things you’re chasing are actually yours to want?

As entrepreneurs and high achievers, we often set goals that sound impressive — the revenue milestones, the dream house, the next big launch. But how many of those desires were truly chosen, and how many were simply borrowed from the world around us?

In this episode of Success Genius, we’re diving into the hidden force that shapes what we want: mimetic desire — the unconscious imitation of others’ ambitions. You’ll discover why so many of our goals are influenced by comparison, how to spot when you’re caught in borrowed wants, and most importantly, how to begin wanting well.

Join me as we explore how to reclaim your authentic desires and design a life that’s truly your own. Because success isn’t just about reaching the next milestone — it’s about making sure the life you’re building actually belongs to you.

Topics covered in this episode include:

• The hidden force behind our wants — mimetic desire
• Why many of our goals and dreams are borrowed, not chosen
• How imitation fuels comparison, competition, and burnout
• Simple ways to uncover what you truly want
• How to shift from chasing others’ dreams to creating your own

Ready to stop borrowing desires and start wanting well?

Tune in and learn how to choose goals that actually feel like you — so you can design a life and business that align with your authentic values and fulfillment.

Resources Mentioned:

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com