Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue Podcast Por Subscription Doc arte de portada

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

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Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!Patterns in the Cloud Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • What You Should Really Be Testing on Email with Eric Rausch

    What You Should Really Be Testing on Email with Eric Rausch
    Nov 11 2025
    In this episode of Subscription Prescription, I sit down with Eric Roush, founder of New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn:
    • Why your rebuild and churn rates are really a reflection of your acquisition messaging
    • How to simplify onboarding to reinforce product expectations and build trust
    • What “testing for incrementality” actually means and how to do it right
    • Why integrated marketing teams outperform siloed ones
    • The future of retention strategy in an AI-driven world
    If you care about lifetime value, churn, or building a brand that actually retains customers — this is a must-watch conversation.

    🎧 Listen on the podcast: Subscription Prescription
    💡 Learn more about Eric’s work: https://www.newstandardco.com/
    💊 Get weekly insights on subscription growth: https://newsletter.thesubscriptiondoc.com/
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    32 m
  • The Growth Playbook: How Top Subscription Brands Scale Fast (Without Obsessing Over LTV)

    The Growth Playbook: How Top Subscription Brands Scale Fast (Without Obsessing Over LTV)
    Nov 4 2025
    In this episode of Subscription Prescription, I break down what the fastest-growing subscription brands are actually doing to scale — and it’s not what you might expect. We’ll cover:
    • Why first-order profitability matters more than LTV in the early stages
    • The hidden churn risk of bulk orders and frequency misalignment
    • Tactics like free shipping, post-purchase upsells, and offer testing that are driving serious growth
    Whether you're doing $5K or $500K a month, this episode is a must-listen if you're trying to grow smarter and faster.

    👉 Want more actionable insights?

    Subscribe to the newsletter: https://newsletter.thesubscriptiondoc.com

    New episodes drop every Tuesday.

    Hit that bell and stay tuned.
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    15 m
  • 5 Overlooked Post-Purchase Touchpoints That Drive Retention | Guest Host: Riley Trepanier

    5 Overlooked Post-Purchase Touchpoints That Drive Retention | Guest Host: Riley Trepanier
    Oct 28 2025
    This week, our guest host, Riley, dives into 5 overlooked post-purchase touchpoints that can make or break your subscription retention. From education to personalization to transactional SMS, she lays out the simple but powerful strategies brands often miss — and how to turn them into moments that build loyalty, trust, and long-term growth.

    You’ll learn:

    ✔️ How to turn onboarding into a habit-building engine
    ✔️ Where personalization actually moves the needle
    ✔️ Why replenishment reminders and SMS are your hidden retention tools
    ✔️ How great inserts and unboxing experiences can drive advocacy

    If you're ready to strengthen your subscription experience beyond the buy button, this one’s for you.

    📬 Subscribe for new episodes every Tuesday
    🔗 Learn more at https://thesubscriptiondoc.com
    #subscriptions #ecommerce #retention #d2c #customerexperience #subscriptionbox
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    18 m
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