Subscription Intrapreneurship with Bosch BlueMovement’s E-Lin Tan
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Subscription Intrapreneurship with Bosch BlueMovement’s E-Lin Tan
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What do you do when powerful tailwinds change to headwinds as you're growing your business?
Many Membership Economy businesses have struggled to keep up momentum in the past few years as the golden era of growth has evolved to a bottom line era.
Today's guest, E-Lin Tan, took the helm at BlueMovement offering subscriptions to Bosch Appliances in Europe during the bottom line era.
In our conversation, we discussed how they balance circularity and sustainability with profitability.
Listen to learn how they've built support across the organization, developed the right culture, and continued to evolve the offering to respond to changing customer needs.
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