Striking a Media / Messaging Balance: An Interview with Ryan Pitylak

In this episode of Listen Loudly podcast, we dive deep into the intersection of creative and media in marketing with Ryan Pitylak, a seasoned digital marketer. Having worked with major brands like Fox, E-Trade, and Beachbody, Ryan shares:

• The critical role creative plays in driving ad performance.

• Why creative is now the key to targeting on platforms like Meta and TikTok.

• The distinction between demand creation and demand capture, and how to master both for brand success.

• How empathy and mission-driven strategies transform both businesses and lives.

• Why scaling creative production is essential for reaching broader audiences.

Ryan also shares his personal journey, from running his agency to creating pathways for traders to succeed, emphasizing how value-driven products lead to sustainable growth.

Don't miss these actionable insights to level up your marketing game!

Show Notes

• Ryan Pitylak LinkedIn: https://www.linkedin.com/in/ryanpitylak

• Unique Influence – A creative agency specializing in performance marketing, offering strategic campaigns that connect brands with their audience.

• Demand capture – focuses on reaching and converting customers who are already actively interested in a product or service. It involves targeting high-intent audiences through precise media buying, personalized messaging, and strategic ads.

• Demand creation – focuses on generating awareness and interest in a product or service among audiences who may not yet know they need it. Through creative content, targeted campaigns, and strategic outreach.

• 72andSunny – A full-service creative agency known for campaigns that inspire action and drive results, blending traditional and digital media.

• Zynga – A leading mobile game developer, known for creating engaging, interactive games that drive large-scale user acquisition through demand capture strategies.

• Beachbody – A health and fitness brand that leverages campaigns with targeted digital marketing to build its loyal customer base.

• P90X – A fitness program by Beachbody.

• OTT (Over-the-Top) – A digital media service delivering content directly over the internet, capturing demand through on-demand viewing and creating new demand.
  

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn