Street Level Marketing (Aired 07-08-25)Smarter Leads, Real Results: AI, Data and CX Strategies

Learn how AmeriLife uses AI, compliance, and customer insights to turn smarter leads into lasting growth. Bill DeCoursey breaks down the data myths hurting your bottom line.

Chapters

• (00:00:00) - Street Level Marketing
• (00:00:52) - What's the Biggest Myth About Data in Marketing?
• (00:03:11) - What's one data point most marketers overlook but they should?
• (00:04:50) - How Electronic Arts Went From Research to Customer Behavior
• (00:06:11) - What makes a consumer insights team truly effective?
• (00:07:22) - Should Businesses Update Their Customer Personas?
• (00:09:17) - What does performance marketing mean today?
• (00:10:44) - Top Marketing Insights for the Senior Market
• (00:13:41) - Lead Generation: The Biggest Mistake Companies Make
• (00:15:33) - What Does a Successful Audience Segmentation Look Like?
• (00:16:48) - What is LeadStar and how does it help our agents?
• (00:21:49) - What Is High Lifetime Value in the Insurance Industry?
• (00:22:58) - What's the role of AI in Prospecting and Nurturing
• (00:25:31) - How to Make Research More Storyful for Decision Making
• (00:27:17) - How to Turn Raw Data Into Marketing Gold
• (00:29:59) - Quantum insights: How to evaluate them?
• (00:31:02) - What's the role of experimentation in modern marketing?
• (00:37:05) - Mark Lamplu
• (00:39:20) - Ameri Wealth: The Wealth Management Company
• (00:40:05) - How Amerilife Optimized a Campaign With AI
• (00:42:38) - Which Channels Deserve the Most Spend?
• (00:47:02) - How to Share Your Information With Your Audience