Streaming, Google and podcasts: Recapping the year in ad tech

It’s the final episode of The Current Report for the year, so we’re recapping the biggest stories and topics of 2024 – from streaming to potential fallout with both of Google’s antitrust cases, the state of news advertising and the landmark year for podcasting.

To help us get a handle on this dramatic year in ad tech who better than Lou Paskalis. Lou has decades of experience in the advertising industry as an executive for American Express, Bank of America and the trade body MMA Global.

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To read the full stories included in this episode:

• The power of news advertising: A win-win for marketers and democracy: https://bit.ly/3P9fsZI
• GroupM 2024 Global End-of-Year Forecast: Open link in new tabhttps://bit.ly/3P5GD7x
• Global ad market to surpass $1 trillion for first time: https://bit.ly/41KeNFp
• US streaming revenue to overtake pay TV in 2024: https://bit.ly/3Buexjv
• Why experts say this election showed the power of podcasts: https://bit.ly/3P8XeaS
• Requiem for a friend: https://bit.ly/40fb69X
• Google and the DOJ spar in court on the last day of the ad tech trial: https://bit.ly/3V7KwfW

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR