Strategy Starts With the Soul

If your strategy feels heavy, your soul might be speaking.

In this bold episode, Shelby Frederick reveals why the most powerful move in your business may be the one that doesn’t look like strategy at all. Healing. Rest. Stillness.
Because if you’re building while bleeding, you’re not scaling, you’re surviving.

This episode combines two deep truths:

• The cost of skipping soul work

• Why healing is the strategyInside, Shelby breaks down how identity work shapes everything from your pricing to your systems, and why unhealed ambition leads to burnout in disguise.

Key topics:

• Why your business reflects your beliefs

• How trauma hides inside strategy

• The shift from performance to peace

• How healed systems protect your rhythm

• Why AI + automation must align with identity

→ Join Rebuild & Rise™
→ Take the quiz: Where Are You in Your Breakthrough?
→ Apply to Scribal Tech Services AI Academy
→ Book Shelby to speak on healing, strategy, and alignment