Strategy Shift Podcast: From Bookkeeping to Business Growth: Financial Clarity with Calvin Wilder

In this episode of The Strategy Shift Podcast, we sit down with Calvin Wilder — entrepreneur, author of The Financial Operating System, and founder & CEO of SmartBooks. Calvin shares why bookkeeping alone isn't enough for small business owners who want to grow and build long-term value.

We explore how to:

• Understand the difference between bookkeepers, controllers, and CFOs

• Move beyond compliance to strategic financial management

• Use KPIs and trends to actually guide decision-making

• Balance the rise of AI with the human judgment businesses still need

Whether you're a solopreneur or running a 200-person company, this conversation will help you see your finances as more than numbers—it's the scoreboard for your success.