Strategy Over Tactics. Rethinking Organic Social with Jenny Li Fowler

In our latest episode, Jenny Li Fowler, Dir. of Social Media Strategy at MIT, breaks down the difference between strategy and tactics in organic social media. And why confusing the two is exactly how teams end up busy, stressed, and stuck.

Her point is simple. When your strategy is clear, everything gets easier: • You know who you’re trying to reach, not “everyone” • You define what success actually looks like • You stop chasing random posts and start building momentum

Organic social can drive real results. But only when it’s anchored to mission, metrics, and discipline.

How are you keeping strategy first in your social plan? Drop your approach in the comments.

If this conversation resonated, connect with Jenny Li Fowler on LinkedIn and tell her you heard her on the Education Marketing Leader podcast.

And if you’re serious about higher ed marketing, follow the show for more operator-level conversations like this.

Resources: Organic Social Media: How to Build Flourishing Online Communities