Strategic Simplification: HLC’s Blueprint for Retailer Success

In this episode of Bicycle Retail Radio, we sit down with Chad Smith, Vice President of HLC US, and Patrick McGinnis, CEO of HLC, one of the bike industry’s leading distributors.

We explore how HLC is evolving in a rapidly changing market, from inventory strategies to simplification to data-driven partnerships, and how keeping retailers at the center of their mission informs these decisions. With a focus on wins, lessons, and opportunities, this conversation delivers practical takeaways for every shop looking to thrive in challenging times.

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