Strategic Plans to Inspire Donors

In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D. welcomes Mladenka Majerić, CEO of the Yellow Dot Foundation in Croatia and a respected voice in philanthropy across Central and Eastern Europe. Right out of the gate, the duo tackles a deceptively simple but often neglected truth: fundraising doesn’t start with an appeal, a gala, or a clever email subject line, it starts with a strategic plan. Or, as this episode gently but firmly argues, with the process of building one. Mladenka makes the case that while organizations can raise money without a strategic plan, doing so is like driving cross-country with passion but no map. Strategic planning aligns mission, vision, goals, and activities, giving teams structure, clarity, and confidence. More than that, she frames it as a leadership and team-building tool. When boards, staff, and leadership are meaningfully involved, through workshops, surveys, and candid conversations, the process becomes a kind of organizational group therapy (the healthy kind). People communicate more honestly, understand their roles better, and walk away owning the plan instead of shelving it to collect dust. The conversation then zeroes in on how strategic plans fuel effective fundraising. A good plan is a living document that feeds directly into operational, communications, and fundraising plans. Mladenka highlights the importance of tools like a theory of change, showing how programs lead to outcomes and real-world impact. That clarity makes it far easier for fundraisers to answer donors’ favorite question: “So… how exactly are you changing the world?” Donors, foundations, and funders increasingly expect to see a clear, public-facing strategic plan, and yes, they really do check your website. Finally, the episode lands on inspiration, the secret sauce. Beyond structure and accountability, strategic planning helps organizations articulate why they exist, how they’re unique, and what values guide their work. Vision, mission, and values, when expressed in clear, human language, shift mindsets from “we deliver services” to “we create change.” Bill and Mladenka remind listeners that in a world of millions of nonprofits, distinctiveness matters. The idea is already in your head and the passion is already in your heart. The strategic plan simply brings them together, turning clarity into confidence, and confidence into inspiration for donors, staff, boards, and communities alike.