Storytelling & Positioning - Martyn Baker

Martyn Baker and I got introduced back in the days when he left Twitter and I started my consulting career. We have since worked together on projects under his brand Gardn. He looks back at a corporate career, working with big clients like adidas, Twitter, Telefonica and Microsoft. That wealth of experience lead him to found Gardn as a company helping businesses to position themselves, get their storytelling right and make sure every company he works with operates at its most efficiency. I invited him to speak about how he can help freelancers and interim and fractional professionals to tell a better story, and how he launched himself into this world. Looking at the space from both ends. But who would be better to go into more details than Martyn himself. Topics we discussed:

• Companies Martyn worked for and how they lead him to do what he loves
• How is storytelling skills apply to entrepreneurs, interim and fractional leaders or any portfolio professional
• Why he started his own business www.gardn.co
• Wanting to be more hands-on
• Interim and fractional commercial roles
• How he scales Gardn
• Working with both scale-ups and big established companies that want to go to market with a new product
• Sales narrative
• Pitch decks
• Breath and depth of positioning
• 50% of business is coming through recommendations
• Establishing a single narrative to talk to all people
• You can't be all for all people, you have to narrow your focus
• Negotiations
• Value propositions
• Linkedin: https://www.linkedin.com/in/martynbaker/

Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.

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