Story-Driven Business podcast with Susanna Rantanen Podcast Por Susanna Rantanen arte de portada

Story-Driven Business podcast with Susanna Rantanen

Story-Driven Business podcast with Susanna Rantanen

De: Susanna Rantanen
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🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in today’s world, your people are your brand. Hosted by Susanna Rantanen—the world’s leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method™, and author of Story-Driven Employer Branding—this podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business tool—transforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. 📌 Show notes: modernemployerbrand.com 📘 Book website: storydrivenemployerbranding.com 🔗 Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanenSusanna Rantanen Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • #205 Navigating AI-Driven Change: Why Emotional Commitment to Your Business' Story Is Key to Success

    #205 Navigating AI-Driven Change: Why Emotional Commitment to Your Business' Story Is Key to Success
    Aug 19 2025

    As AI rewrites the rules of business, emotional commitment is your competitive edge.

    In this episode, I explore how story-driven leadership builds trust, resilience and clarity when everything feels uncertain.

    Why do some teams rise through chaos while others resist change?

    The answer lies in the power of emotional connection to your business story.


    🎙️ Hit play now and start leading through storytelling.

    👉 Hosted by me, Susanna Rantanen | #StoryDrivenBusiness

    Find me on socials as @rantanensusanna

    Enjoy!
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    24 m
  • #204 What is Business Storytelling? It's a Messaging Framework, Not Telling Insignificant Tales

    #204 What is Business Storytelling? It's a Messaging Framework, Not Telling Insignificant Tales
    Aug 13 2025

    Think storytelling in business is about career tales or brand fluff?

    Think again. In this episode, Susanna Rantanen breaks down what business storytelling really is: a strategic communication method that helps you win attention, build trust, and move people—whether they’re employees, customers, job seekers or stakeholders.

    Discover how to apply StoryBrand framework (SP7) and Susanna’s own Talent Journey of the Information Era™ to make your messaging magnetic, internally and externally.

    🎧 Listen now and start turning ideas into movements.

    🛠 Need help applying this in your business? Book a discovery call with us emailing us.

    Find the show notes for this episode here: https://modernemployerbrand.com/podcast204
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    23 m
  • #203 How To Build A Story-Driven Business, Step By Step

    #203 How To Build A Story-Driven Business, Step By Step
    Aug 6 2025

    What happens when leadership, employer branding, internal comms, and business strategy all tell the same story?

    You stop running campaigns…
    And start building trust, alignment, and long-term traction.

    In this episode, Susanna unpacks:
    ✅ The 4 levels of story integration
    ✅ Why most businesses fail at story (hint: it’s fear, not complexity)
    ✅ Why story-driven employer branding is the true foundation of a story-driven business
    ✅ How to activate story in your leadership culture, not just your content

    This isn’t branding fluff. It’s business transformation, person by person, guide by guide, story by story.

    Check the show notes page: https://modernemployerbrand.com/podcast203

    Get the book: https://storydrivenemployerbranding.com/

    Don't forget to subscribe to this podcast!

    And if you love it, share it with your boss and colleagues, and, please, rate it! 🙏

    Until next week,

    Susanna

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    31 m
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