SHOW NOTES:

In this episode of Stories With Traction, Matt Zaun sits down with executive coach, keynoter, author, and Vistage Chair Danielle Baldwin for an honest conversation about inspiration, identity, and fear.

Danielle shares how losing titles in her life (mother, daughter, corporate leader, wife) forced her to confront her true identity, and how that journey shaped her work helping CEOs and executives become more inspired, empathetic leaders.

You’ll hear a powerful breakdown of the difference between “inspired by” and “inspired to,” why inspiration at work is so rare, and how leaders can intentionally create conditions where people don’t just show up, but run through walls for the mission.

Check out Danielle’s book, Sparking Greatness: Harnessing the Power of Inspiration to Lead Boldly and Live Fully here, and website here.

SHOW NOTES:

In this powerful and personal episode, Matt Zaun sits down with executive coach, keynote speaker, and author Ken Sher to unpack career disruption, leadership integrity, and the role of trust in long-term success.

Ken shares the emotional story of being laid off after 25 years at Johnson & Johnson at 52, with kids in college, and how that devastating season ultimately shaped his career-coaching philosophy and his book, What’s Trust Got to Do With It?

They dive into career resilience, courageous leadership, psychological safety, and how organizations either build or break trust in moments that matter most.

SHOW NOTES:

In this episode of Stories With Traction, Matt Zaun welcomes back Ricardo Gonzalez, founder and CEO of Bilingual America, to dive even deeper into culture, beliefs, values, norms, and the accelerating impact of AI on trust.

Ricardo breaks down what culture actually is (beyond the buzzwords and posters), why so many companies don’t have a real culture at all, and how leaders can either create and curate culture… or passively allow it to be created for them. They also explore how AI is reshaping work, eroding trust, and what wise leaders can do right now to harness its benefits without sacrificing humanity or credibility.

Other Podcast Episodes mentioned:

Company Culture: Definition, Benefits, and Strategies

Company Culture and Trauma

Company Culture Statement Needed