What do you do when you’re fully booked and burned out, but still want to grow your business?

In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program, Jen breaks down the real strategy behind turning your 1:1 expertise into a scalable, sustainable offer that fits your life and your goals.

From her background in ministry to building thriving digital programs for service-based entrepreneurs, Jen shares practical guidance on how to expand your income and impact, without losing yourself in the process.

Episode Highlights

• The signs it’s time to create a digital offer (and what type might be best)

• The difference between a course, a membership, and group consulting offer

• Why “launching and crickets” is normal, and what to do next

• The #1 cause of overwhelm in online programs (and how to avoid it)

• Why defining your ideal customer and the transformation is key to success

• How to repurpose your framework into scalable content

• Why done is better than perfect

Loved this episode? Subscribe to Stop the Scroll and leave a review! Your support helps more entrepreneurs simplify their marketing and show up with purpose.

Resources Mentioned

• Jen’s website

• Jen’s podcast: My Entrepreneurial Life

• Follow Jen on Instagram

• Free resource: [Top Mistakes Course Creators Make]

• Get on the waitlist for Heidi’s upcoming Masterclass

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

If Instagram disappeared tomorrow, how would you connect with your audience? 😬

It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest ROI in marketing: your email list.

I’m breaking down why email is not dead (spoiler: it’s thriving), how to create personalized newsletters that get results, and how to start building or rebooting your email strategy today — without burning out your list or yourself.

Whether you’re just starting out or have been ghosting your email list (no judgment here), this episode will give you actionable steps to create emails your audience wants to open.

Episode Highlights

• Why email marketing still delivers the best ROI

• What rented platforms (like Instagram) can’t offer you—and what email can

• How to write a newsletter that builds real relationships

• The simple structure I use for writing emails that get replies and conversions

• Why consistency beats frequency (and what Jay Schwedelson says about it)

• Tips for writing skimmable, actionable content your audience will actually read
  
  
  

If this episode helped shift your thinking about email marketing, share it with a friend and leave a review! It helps us reach more entrepreneurs like you — and keeps this show growing.

Resources Mentioned

• Join the Waitlist for the Social Media & Marketing Masterclass

• Watch the Free Social Media Strategy Simplified Workshop

• Get on My Email List (And See the Strategy in Action!)

• Let’s Plan Your Newsletter Strategy in a 1:1 Session

• ConvertKit (my preferred email platform)

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth?

This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports creative and service-based entrepreneurs. We’re diving deep into why financial clarity isn’t just about taxes or compliance, and how it’s a core leadership tool that helps you make bold, strategic decisions with confidence.

From recognizing the true cost of servicing a client to knowing when (and how much) to invest in marketing, Gala shares actionable tips to help you shift from “doing” to leading. Whether you're just getting a handle on your numbers or ready to scale, this episode will empower you to own your role as CEO.

Episode Highlights:

• Why shifting from “doer” to decision-maker changes everything

• The core financial reports every entrepreneur should review monthly

• How to stop being “gun-shy” with money and start making empowered decisions

• What marketing KPIs you should track and how to actually evaluate ROI

• How a CEO mindset and diversified income transform your ability to grow

• The truth about how much you should be spending on marketing

If you loved this episode, I’d be so grateful if you’d subscribe and leave a review. It helps Stop the Scroll reach more entrepreneurs like you — and keeps the insights coming your way each week.

About Gala

Gala McCray is the founder of Two Arrows, a boutique financial services firm helping service-based entrepreneurs elevate their financial operations with strategic bookkeeping, cashflow clarity, and executive-level advisory. With nearly two decades of experience in operations and financial management across corporate, nonprofit, and creative sectors, Gala blends precision with care to deliver peace of mind—because luxury, to her, means knowing your numbers are working as hard as you are.

As a QuickBooks Online ProAdvisor and financial thought partner to agencies, consultants, and creatives, Gala empowers business owners to make bold, confident decisions rooted in clarity and control. Her signature framework—Consistency, Comfort, and Confidence—has become a trusted roadmap for clients ready to scale sustainably and lead like CEOs.

When she’s not transforming spreadsheets into strategy, Gala can be found championing financial empowerment through masterclasses, podcast appearances, and her blog series The Art of Bookkeeping.

______________________________________________________________________

Connect With Gala

• Gala's LinkedIn - https://www.linkedin.com/in/galamccray/
• Follow Gala on Instagram - https://www.instagram.com/twoar

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com