Stop Wasting Leads & Start Closing Sales | Jason Kramer – IconiQ Entrepreneurs EP 100

Are you pouring money into marketing with no idea what’s actually working? In this episode, Erica Bailey sits down with CRM and lead nurturing expert Jason Kramer, founder of Cultivize, to expose the blind spots that cost businesses thousands—and the simple systems that fix them.

Jason shares his journey from teenage side hustler to CRM strategist for 7-figure companies, and how most businesses are sitting on gold they’re not mining. Discover how to close the gap between marketing and sales, why your CRM isn’t doing what you think it is, and how follow-up automation can unlock hidden revenue.

TIMESTAMPS
00:00 Introduction to CRM and Human Behavior
02:46 The Importance of Best Practices in CRM
05:40 Entrepreneurial Journey and Control of Destiny
08:17 Understanding CRM and Its Core Functions
11:01 The Role of Lead Nurturing in Sales
13:56 Marketing Automation and Its Impact
16:49 Best Practices for Midsize Businesses
19:35 Real-Life Examples of CRM Success
22:39 The Future of CRM and Marketing Integration
28:59 Leveraging Existing Relationships for Growth
32:49 The Importance of Accountability in Business
37:27 Understanding Business Growth and Operations
41:10 Identifying Business Needs and Pain Points
45:52 Choosing the Right CRM for Your Business
52:06 The Art of Follow-Up in Lead Nurturing

Takeaways

Understanding human behavior is crucial in CRM.
Natural conversations lead to better insights.
Education is key in marketing and sales.
Marketing often lacks strategic alignment.
Follow-up is essential for closing deals.
CRM should integrate with existing tools.
Segmentation of leads enhances communication.
Nurturing leads requires consistent engagement.
Building relationships is fundamental to sales success.
The right CRM can transform business operations.

Sound Bites
"It's all about education."
"Marketing is broken."
"It's all about karma."

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🔗 Follow Me Online:
LinkedIn: @ericalbailey
Instagram: @businessbybailey
Facebook: @businessbybailey
We Are IconiQ (former CWG Digital) Website: https://weareiconiq.com/
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🔗 Links & Resources:
Jason's Website: https://cultivize.com/learnmore/
FB: https://www.facebook.com/cultivize/
Spotify: https://open.spotify.com/playlist/7nhiaTSIdNrXOxs2GJtUkc?si=C-9GQ-GhRtqu03Q7YEyZJw&nd=1&dlsi=fcb614f4c10b49b4
LINKEDIN: https://www.linkedin.com/in/jasonleighkramer/
YT: https://www.youtube.com/channel/UCwbLwcOh0_fAeID-wtjpeGg?view_as=subscriber

Free CRM Fit Assessment
cultivize.com/crm-fit-assessment

Download CRM Comparison Guide
cultivize.com/crm-comparison-guide

Access CRM Trends & Insights
cultivize.com/get-cultivized

Test Your Email Delivery
cultivize.com/email-marketing-testing

To Your Success,
Erica Bailey