Stop Waiting to Be Ready: How to Start Marketing Imperfectly

If you've ever caught yourself saying "I'll start marketing when my website is perfect" or "I just need to finish X first before I can promote my business," this episode is going to give you the permission you didn't know you needed.

The uncomfortable truth? You will never feel completely ready. And the businesses succeeding around you? They didn't wait for perfect either. They started messy, learned as they went, and improved over time. That's the only way it actually works.

In this episode, I'm breaking down why waiting to be "ready" is costing you time, money, and momentum—and exactly how to start marketing imperfectly right now. Because while you're perfecting your branding, someone less qualified than you is booking the clients you should have.

The businesses you admire started messy. Every expert you follow was once a beginner who started before they felt ready. You don't need permission to start—but if you did, this episode gives it to you.

The "Good Enough to Start" Checklist

☐ I can clearly explain who I help in one sentence

☐ I can clearly explain what problem I solve in one sentence

☐ I have a way for interested people to contact me

☐ I have something to offer them

☐ I have at least one platform where I can reach my ideal customers

Your commitment statement:

Write this down somewhere you'll see it daily:

"I commit to starting my marketing this week, imperfectly. I will post at least twice. I will tell at least 10 people what I do. I will focus on being helpful, not perfect. I will not wait any longer."

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Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

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