Stop Training Customers to Forget You
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Stop Training Customers to Forget You
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Emma thought she was "doing marketing." She posted. She emailed. She showed up when she could.
And then everything went quiet.
When she finally ran a promotion, nobody responded.
In this episode, Salena Knight breaks down why inconsistent marketing doesn't just slow growth – it actively works against you. You'll learn the three invisible costs of inconsistency that most retailers never factor in, why your promotions fall flat after a quiet period, and how inconsistency trains customers to forget you exist.
This isn't about posting more or working longer hours. It's about building a repeatable marketing system that keeps you visible, trusted, and top of mind – even when operations get busy.
Inside the episode:
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Why inconsistent marketing resets customer awareness back to zero
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How silence quietly erodes trust with your audience
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The "abandoned cart of attention" and why your message never sticks
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Why three posts is never enough (even if it feels repetitive)
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How to fix inconsistent marketing without adding 20 more hours to your week