Stop Selling, Start Giving: Bob Burg’s Guide to Unstoppable Sales
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Bob shares the timeless principles of giving first, adding massive value, and why shifting focus from getting to giving is the ultimate key to business and life success.
Listeners will learn:
- Bob’s story behind The Go Giver and how it sparked a global movement.
- The five Laws of Stratospheric Success... Value, Compensation, Influence, Authenticity, and Receptivity, that underpin extraordinary business results.
- Why giving more in value than you take in payment is a game-changer for sustainable profits.
- How putting others’ interests first builds influence and lasting trust.
- The real meaning of authenticity in business as congruence with your values.
- Practical ways to apply these laws whether you are an entrepreneur, sales professional, or leader.
- Insights into Bob’s other works including The Go Giver Leader, The Go Giver Influencer, and The Go Giver Marriage.
- Why the principles behind The Go Giver remain just as powerful and relevant today.
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