Stop Posting, Start Connecting: The Power of Knowing Your People with Tara Daye-Blackmore

Feeling stuck in your marketing? You might be missing one crucial piece — really knowing who your ideal client is. Like, really knowing.

Episode Summary:
In this heart-and-strategy-packed episode of Daring Dreams, Hayley Bohan sits down with Tara J. Blackmore, certified personal trainer, holistic nutritionist, and founder of Clover’s Training & Nutrition — to talk about how getting clear on her ideal client transformed everything in her business. From confused messaging and social media overwhelm to a fully booked calendar and the most successful summer of her career — all without increasing her marketing. (Yes, really.)

Together, they dive into:

• Why narrowing her niche didn’t mean narrowing her impact — it multiplied it.

• How Tara used Hayley’s buyer persona process to discover who she actually serves best.

• The surprising insights she learned from client interviews (even when she thought she already knew the answers).

• How she changed her messaging to match what her dream clients actually needed to hear.

• Why “success without setbacks” became her signature approach.

• The marketing mindset shift that led Tara to post less and grow more.

Whether you’re a service-based entrepreneur, wellness professional, or just tired of marketing that doesn’t feel like you — this episode will give you clarity and confidence in how you show up.

Resources & Mentions:

• Hayley’s Buyer Persona Course (the one Tara took!)

• Follow Tara on Instagram: @taradayeprotrainer

• Connect with Hayley Bohan on Instagram: @hayley_bohan

If you're spinning your wheels online or not connecting with the right people, it might be time to go deeper — not broader. Tune in now and learn how narrowing in can open big doors.

Chapters

• (00:00:01) - Daring Dreams: Tara J. Blackmore
• (00:00:53) - How Personal Training Went From Gym to Business
• (00:02:43) - The Process of Developing the Clover Training Brand
• (00:04:34) - How To Become a Real Client's Ideal Client
• (00:05:06) - Identifying the clients you can work with
• (00:06:25) - The Process of Identifying Your Perfect Client
• (00:11:24) - Private Training Coach and Entrepreneur
• (00:13:09) - How long does it take to become fully-time employee?
• (00:13:57) - Starting a Business on Your Own
• (00:16:43) - You Started Marketing Less
• (00:21:17) - Personal Trainers on Social Media
• (00:22:20) - Your Wellbeing Coach and Personal Trainer
• (00:24:28) - Plant Your Feet: