Stop Naming What You Don’t Want: Attention Economics 101

Most people think they’re being “realistic” when they lead with what they don’t want. They’re not. They’re paying attention to the wrong thing, and attention is a currency. You spend it with repetition.

In this episode I break down a simple truth using two everyday scenes. First, the coffee shop example where people talk more about what they do not want than what they actually want. Then I anchor it in a personal story from my childhood: I asked my brother to bring me a seafood and crab sub from Subway, changed my mind at the last minute, and he still brought the original. Not out of spite, but because I made myself synonymous with it.

Let me be clear. I am not talking manifestation. This is not magic. This is mechanics. What you name and rehearse becomes what your mind searches for, what your mouth amplifies, and what your behavior builds around.

Then I widen it to society and politics. Criticism can be necessary, but if all you do is criticize, you become an amplifier. I make the case for becoming the antipattern instead of just calling out the pattern.

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