Stop Letting Your Powder Coating Cost You Profit.

You might think a wheel’s finish is just about appearance — but what if it’s costing you customers, comebacks, and credibility? In this episode, we sit down with Mark from AkzoNobel to uncover how the right coating can completely change the game for commercial tire dealers.

For years, IMI and Akzo have worked side by side to engineer a powder coating built specifically for steel wheels — designed to stand up to corrosion, road salt, and the toughest fleet environments. It’s time to ask yourself: are you really offering your customers the best — or just what’s always been done?

👉 Contact us to evaluate your current powder coating process and see how it stacks up. https://www.imiproducts.com/contact-us-powder-evaluation/