Stop Hiring “Unicorn VAs” — Build a Real Marketing Support Team in 2026 — with Emily Reagan | Ep. 126

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We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches.

We also cover:

📌 Clarifying roles and responsibilities

📌 Specialization over generalization

📌 Onboarding and SOPs

📌 Hiring for the long term, not just the launch

📌 Investing in skilled (vs. low cost) help

📌 Capturing real-time feedback during launches

📌 Post-launch debriefs

Emily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business!

Links mentioned:

👉 Emily on Instagram: @emilyreaganpr

👉 Hire A Unicorn: https://hireaunicorn.com

Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

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