Stop 'Following Your Passion' — It's Keeping You BROKE | Unchained CEO

In this Unchained CEO episode, Caleb Jones explains why building a profitable business doesn't require "loving your work," and why chasing a passion-first business often leads to low income and stalled progress. He lays out a practical approach: choose a marketable niche you at least enjoy or feel curious about, hit clear income targets first, and then expand into passion projects with far more freedom and stability.