Stop Dreading Email Marketing: Liz Wilcox Shares How to Make It Work for You

Do you avoid writing emails because they feel pushy, awkward, or like one more digital chore you’d rather skip?In this episode of Paws and Profits, Unleash Your Inner Intrepreneur, I sit down with the unstoppable Liz Wilcox, known as The Fresh Princess of Email. Liz is an email strategist who helps business owners like you ditch the overwhelm and actually enjoy writing emails that sound like you and make people want to work with you.Whether you’re a dog trainer or a dog-loving business owner, Liz shares how to make email feel natural, fast, and yes—even fun. No spam, no fluff, just simple systems that build trust and bring in business.🎯 Here's what you’ll learn:

• How to write a welcome sequence that sets expectations (and keeps people around)
  Why short, human-sounding emails outperform long-winded campaigns
• How to get more email opens using subject lines that feel personal, not desperate
• Why storytelling isn’t always the best approach—and what to do instead
• How to use behind-the-scenes videos to boost trust and bookings
• What to say when you’re not “a writer” but still need to hit send
  
  

🔥 Ready to stop overthinking and start connecting? Tune in to hear how email can become your favorite, fastest marketing tool.🎧 Listen now:
Website: https://ontariodogtrainer.com
Facebook: https://www.facebook.com/KarenDogTrainer
LinkedIn: https://www.linkedin.com/in/karenlawstheontariodogtrainer/🎙️ You can find Liz Wilcox at:
Website: https://lizwilcox.com
Company: https://lizwilcox.com

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