Stones to Slay Your Sales Giants

Special Guest Curt Tueffert

www.peaksalesstrategy.com

Welcome back to Podcast Profits Unleashed — the show dedicated to helping coaches turn podcasting into a powerful client attraction system, whether you’re behind the mic or showcasing your expertise as a guest.

Today, I’m joined by sales leader, keynote speaker, and author Curt Tueffert, whose mission is simple: help people close more deals with confidence. His book, Five Stones for Slaying Giants, is built on the idea that, just like David and Goliath, we’re all facing “giants” in our business — fear of selling, unclear messaging, or believing no one wants what we offer.

Curt shares how these “stones” — Passion, Excellence, Vision, Value, and Confidence — become tools we can actually use to eliminate the inner blocks that keep us stuck.

What I love most about Curt’s approach is that he doesn’t try to turn coaches into stereotypical pushy salespeople. Instead, he helps them become curious problem-solvers whose goal is understanding — not convincing. Using assessments like DISC and Sales IQ, Curt helps individuals and teams pinpoint where their confidence and communication skills need strengthening, then builds progress through small, repeatable wins.

One of the biggest insights from this episode? Today’s buyers are already far down the decision path before they ever speak to us. Technology and AI are handling the early research and comparisons — which means that when a prospect finally shows up, what they need most is a human conversation.

Curt shows us how to leverage AI as a support tool — for prep and research — while relying on our emotional intelligence, listening skills, and trust-building to guide the sale across the finish line.

Key Takeaways:

• I realized that our biggest sales giant is often our own self-doubt — not the market or the competition.

• Shifting from transactional sales to consultative conversations is the real difference-maker.

• Discovery is the one step AI can’t replace — human curiosity creates trust.

• Asking open-ended, behavior-aligned questions unlocks motivation and momentum.

• Your personal uniqueness — your voice, your story, your insight — is what helps you stand out in crowded markets.

And before we wrap up, I share an important tip on how your podcast guest appearances become your long-term SEO digital footprint. You’re going to want to use that!

📌 Connect with Curt: www.peaksalesstrategy.com

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