Sticky Lawyers Looks Back: The Niche Pioneers

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What makes a lawyer irreplaceable?

It's not credentials or years of experience. It's not how much money you make or the size of your firm. What makes you irreplaceable is being the answer to a specific question. When someone has a particular legal problem, there's only one name they think of.

Yours.

In this special compilation episode, John Reed celebrates the niche pioneers—Sticky Lawyers who saw unserved markets or entirely new legal questions and said, "I'm gonna own this." We’ll hear from lawyers who blazed trails for themselves and others in bicycle law, exploration law, paranormal law, and international war crimes. We’ll get insights from attorneys who counsel space companies, craft brewers, video game developers, outdoor recreation businesses, Amazon resellers, and graphic novelists

These lawyers established a vision for their practice and then went to extraordinary lengths to make it happen.