Steven Wright: Freeing Business Owners from Sales - Why Systems, Not Rockstars, Drive Growth

In this episode of The People Playbook, I sit down with Steven Wright, President and CEO of Focus, to unpack one of the most common - and costly - misconceptions in sales: the belief that success comes from hiring the elusive sales “rockstar.”

Steven shares how his team helps growth-minded business owners scale by installing systems, structure, and leadership that empower average performers to become great - and great performers to thrive without the business owner micromanaging every deal.

We talk about:
✔ The dangers of chasing unicorn salespeople
✔ Building a sales engine that’s scalable and predictable
✔ How to balance structure with human flexibility
✔ Real-world stories of sales teams transformed
✔ What business owners must let go of to truly lead

If you're tired of being stuck in sales management mode and want to build a self-sustaining growth machine - this conversation is for you.