• Steven Bartlett Chose Creative Control Over $100M

  • Apr 25 2025
  • Duración: 50 m
  • Podcast

Steven Bartlett Chose Creative Control Over $100M

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    What would you do if someone offered you $100 million for your podcast?

    In this episode, we dive into Steven Bartlett’s recent disclosure that he turned down not one, but two massive podcasting deals — including a $100M offer. Why? Because they came with strings attached: platform exclusivity, ad overload, and a loss of creative control.

    We discuss why prioritizing your listeners, values, and long-term vision might be worth more than the biggest paycheck. Plus, we hear the drawbacks of video podcasting through perspectives of reluctant celebrity podcasters.

    Mentioned in this episode:

    • The Only Men Allowed to Podcast Are Tween Boys
    • The Diary of a CEO Turned Down $100M Podcast Deal
    • Smartless: Maria Shriver
    • Office Ladies: Webisodes: The Podcast & The Office Ladies Podcast Pilot
    • The Compassion of Sound


    Sound-off question: What is the strangest podcast growth tip that actually works?

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    • Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

    Thanks for listening and Keep Podcasting!

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