Steve Martin Meets...Alize Hofmeester

In this episode of The Agile Mastery Show, I’m joined by Alize Hofmeester — executive coach, Obeya practitioner, keynote speaker, and author of Purpose Driven People.

Alize spent 15 years at ING leading major people and organisational transformations. She understands change from both sides: the human reality and the organisational mechanics. That’s why this conversation goes deeper than models and frameworks.

We get into:

• the role HR should play in transformation — and why it so often doesn’t

• the story behind Purpose Driven People and the shifts she’s seeing across organisations

• what Obeya actually is, why leaders struggle with it, and how to make it work in practice

• the difference between coaching teams and coaching senior leaders

• the changes coming in the next 3–5 years across HR, Agile, people leadership, and strategic alignment

A grounded, honest discussion with someone who has lived the complexity of real transformation.

Follow or connect with Alize here: LinkedIn: https://www.linkedin.com/in/alizehofmeester/ Twinxter: www.twinxter.com Purpose Driven People Community: https://www.linkedin.com/groups/13096076/

#AgileLeadership #Obeya #HRTransformation #AgileCoaching