Steps to Build an Audience or Community for Your Business

Welcome to another episode of the Afterwork Entrepreneur Podcast! In this week’s show, host Cathy E. Smith dives into the essential topic of building an audience versus creating a community for your business. She breaks down the crucial differences between these two groups, sharing how audiences are about visibility and influence, while communities thrive on connection and transformation. Cathy walks you through practical steps to grow both audiences and communities from scratch—covering everything from choosing the right platforms, creating magnetic content, and authentic engagement, to running live events and accountability challenges. Whether you’re aiming to attract more eyes to your content or foster loyalty and true belonging among your followers, this episode offers actionable advice to help you find—and serve—your people. Tune in to discover which approach is the best fit for your business journey and how to get started today!