State of the Industry 2025 With Sevan Matossian & Matt Souza

The data every gym owner needs is finally here!

The 2025 “State of the Industry” paints a clear picture of what's driving success in the gym industry.

The guide delivers critical benchmarks and insights from thousands of gyms worldwide, giving you the clarity to make confident decisions about pricing, staffing, retention and growth in 2026.

How long are gyms keeping clients, and what's driving the biggest retention improvements?

What's the difference between big group, small group and one-on-one training, and why does this matter for your bottom line? Why are 70% of gyms still teaching big groups when small group training shows better profitability and retention?

How many members should you have before hiring your first coach? Why hasn’t coach pay increased despite rising gym revenues?

How do you survive the November to December slump and capitalize on the January rush? Should you invest in paid ads, or are there smarter ways to grow?

This episode breaks down the trends, surprises and actionable takeaways from the data—including some major shifts from 2024 that could reshape how you think about your fitness business.

The 6th annual “State of the Industry” guide was released on Nov. 10 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza break down key gym business stats with Two-Brain founder Chris Cooper.

How does your gym stack up? Download the brand-new “State of the Industry” report via the link below to find out!

Links

"State of the Industry" Report

Gym Owners United

Book a Call

0:00 - Intro and guide overview

4:10 - Background on Chris and Two-Brain

15:16 - Retention and churn

19:48 - Gym growth by client count

25:19 - Millionaire gym owners

28:14 - CrossFit’s impact and future

41:58 - Big group, small group and one-on-one

59:49 - Cost to open a CrossFit gym

1:06:51 - Tips for paid ads

1:17:27 - Seasonal gym trends

1:33:07 - Two-Brain Summit

1:34:13 - Coach pay and development