In this episode Omar Khateeb, Founder of MarketCraft, breaks down the biggest trend reshaping MedTech in 2026: the explosion of "Mini-Strategics." These multi-billion dollar, pure-play spin-outs from giants like J&J and 3M are becoming focused acquirers, finally addressing the industry's chronic exit and liquidity problem. Omar explains how this creates a virtuous cycle, unlocking capital for earlier-stage risk and bolder innovation. He then provides founders with a concrete, 5-step playbook to build leverage, engineer their market category, and position their company as an inevitable acquisition target. Packed with insights on capital allocation, market narratives, and tactical GTM strategy, this solo pod is a masterclass in navigating the new MedTech landscape.

Episode BreakDown:

00:00 – Cold Open: The Medtech Liquidity Problem Explained

01:00 – Welcome Back & Why This Solo Episode Matters

03:10 – Why VC Exits Have Slowed Dramatically

05:20 – “Liquidity Design Problem” vs Funding Problem

07:40 – What Is a Mini-Strategic? (Clear Definition)

10:20 – Strategic Spin-Outs: GE Healthcare, DePuy, Solventum

13:30 – Why Mini-Strategics Change the M&A Landscape

16:00 – Dedicated Capital & Focused Governance Advantage

18:30 – How Competition Gets Faster and Healthier

20:40 – Expanding the Buyer Universe Beyond Big Strategics

23:00 – Why Liquidity Drives Risk-Taking in Medtech

25:30 – Venture Capital Concentration & Fewer Early Deals

27:20 – Market Engineering: How Founders Create Leverage

29:40 – The 5-Step Playbook to Build Acquirer Readiness

31:30 – Social Media as a Market Testing Engine

32:00 – Final Advice, Call to Action & Outro

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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#medtech #digitalhealth #medicaldevices #healthcareinnovation #healthtech

In this episode, Grace Hanson, Director of Enterprise Marketing at Eko Health, sits down to explore the human side of AI in medtech. She shares how Eko’s AI-powered stethoscope is detecting heart disease earlier and saving lives, translating that same innovative mindset to marketing. Grace gets real about the daily AI tools she relies on, from Zoom summaries to prompt engineering, and why most marketers are still on the sidelines. Learn how to use AI to amplify not replace your creativity, how to avoid the pitfalls of AI-generated content, and why being “well-read” is your ultimate competitive advantage in the age of automation.

Episode Breakdown:

00:00 – Cold Open: Why Medtech Adoption Is Still Broken

00:55 – Welcome Back to the Podcast

02:10 – Guest Introduction & Career Background

05:30 – Early Lessons From Building in Medtech

09:00 – The Biggest Misconception About Innovation

12:20 – Why Hospitals Resist New Technology

15:40 – Selling Into Healthcare: What Actually Works

19:10 – Founder vs Operator Mindset

22:30 – When Product-Market Fit Really Shows Up

26:00 – Scaling Too Early: The Most Common Startup Mistake

29:40 – Hiring the First 10 Critical Employees

33:10 – Board Management & Investor Expectations

36:30 – Go-To-Market Strategy That Fails Most Teams

40:00 – Why Distribution Beats Product

43:20 – Partnerships With Strategics: What to Watch For

46:40 – M&A Reality Check in Today’s Medtech Market

49:30 – Build-to-Buy vs Build-to-Scale

52:40 – Hard CEO Lessons Learned the Hard Way

56:00 – Advice for First-Time Founders

59:00 – What the Best CEOs Do Differently

01:02:10 – Final Thoughts & Industry Outlook

01:05:00 – Closing Remarks & Outro

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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#medtech #digitalhealth #medicaldevices #healthcareinnovation #healthtech

In this episode, we sit down with Dr. Michael Cetta (CEO) and Mark Zachary (COO) of Crimson Scientific. Hear how an ER doc's daily frustration with tangled EKG wires and adhesive electrodes led to a partnership with a visionary engineer from MIT. They break down why the 12-lead EKG process hasn't changed since 1938 and how their reusable, dry-electrode pad aims to make it faster, simpler, and more accurate. Learn about their regulatory pathway, why they're pivoting to ambulatory care as a beachhead, and the long-term vision of embedding additional sensors into their platform. This is a masterclass in medtech problem-solving, founder symbiosis, and reimagining a foundational diagnostic tool.

Episode Breakdown:

00:00- Intro – Why EKGs Are Still Broken in 2025

00:46- Welcome to The State of MedTech

01:48- Dr. Michael Cetta’s Journey: From Engineer to ER Physician

05:05- Life in Emergency Medicine & Scaling Healthcare Organizations

08:55- Meeting at MIT: The Birth of Crimson Scientific

11:48- Clinician + Engineer Co-Founder Dynamic

14:10- The Real Problem: Why Capturing an EKG Is So Frustrating

16:45- A 1938 Technology Still Used Today

18:55- Why Medtech Innovation Stagnates

21:10- How Big Is the EKG Market? (2M+ Per Day)

23:30- Reimagining the EKG: A New Form Factor

25:45- The Reusable ECG Pad Explained

28:30- Human-Centered Design Challenges in Medical Devices

31:00- Regulatory Pathway & FDA Strategy

34:10- Funding, Accelerators & Early Traction

37:10- Go-to-Market Strategy: Hospitals vs Ambulatory Care

40:50- Future Vision: Multi-Sensor Wearable Diagnostics

43:00- IP Strategy & Acquisition Potential

45:00- Final Thoughts & Where to Follow Crimson Scientific

47:00- Closing Remarks & Podcast Call-to-Action

Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.

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#medtech #digitalhealth #medicaldevices #cardiology #healthcareinnovation #medtechindustry