In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Stair Step Method of Bootstrapping.

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America.

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.

Get the committed, responsive development team that your business deserves.

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

• 4:07 – How directly should I position my product against incumbents?
• 8:25 – Making and testing changes to your H1
• 12:22 – Identifying and qualifying niches based on traffic
• 18:07 – Should I skip a “Step 1” or “Step 2” business to start a SaaS?
• 20:16 – How a tech stack affects valuations
• 27:29 – Differentiating between B2B and B2C

• Apply for MicroConf Masterminds before June 12th 2024
• Ask a Question on SFTROU
• Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions
• Start Small Stay Small by Rob Walling
• The SaaS Playbook by Rob Walling
• The Stair Step Method of Bootstrapping
• Similarweb
• Vertical SaaS vs Horizontal SaaS - Which is More Profitable?

If you have questions about starting or scaling a software business that you’d like for us to cover, please

In episode 715, Rob Walling is joined by Dr. Sherry Walling to discuss a variety of topics. They chat about two recent and meaningful interactions made possible by the Internet, the motivations behind organizing and performing a circus show, and they chat about upcoming launches on the horizon – new books and courses for SaaS founders.

We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.

Here are five reasons why you should consider working with Lemon.io.

1. The time from your request to getting a candidate is just 48 hours.
2. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO.
3. They only provide senior devs, with an average of 7 years' experience.
4. Their talent pool covers more than 300 dev languages & frameworks.
5. Your hire comes with a zero-risk, replacement guarantee.

Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.

Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.

As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups

• 4:00 – Examples of thoughtful, nuanced Internet interactions
• 8:12 – Impacting people you otherwise couldn’t online
• 15:12 – Dr. Sherry Walling’s circus show motivation
• 21:53 – The psychology of business exits
• 25:27 – Commonalities across founders considering exits
• 31:11 – Speaking to the whole lifecycle of a SaaS business

• Apply for MicroConf Masterminds before June 12th 2024
• Sherry Walling (@sherrywalling) | X
• Sherry Walling (@dr.sherrywalling) | Instagram
• TinySeed
• Discretion Capital
• Before The Exit by Dan Andrews
• Episode 532 | The Art of Selling Your Business with John Warrillow
• The Entrepreneur’s Guide to Keeping Your Sh*t Together by Sherry Walling, PhD and Rob Walling
• Enter your email at Robwalling.com
• Sign up for the Zen Founder newsletter

If y

In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market (TRM).

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America.

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.

Get the committed, responsive development team that your business deserves.

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

• 3:45 – How to navigate acquiring a competitor
• 6:34 – How to transition the newly acquired customers into your product
• 9:58 – HIPAA compliance for a bootstrapped MVP
• 13:07 – Total Addressable Market (TAM) vs. Total Reachable Market (TRM)
• 19:01 – How do I find a developer co-founder?
• 28:03 – Can I find data on SaaS app store spending?

• MicroConf Mastermind Program
• TinySeed
• MicroConf Connect
• The SaaS Playbook by Rob Walling
• Start Small Stay Small by Rob Walling

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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