Episodios

  • When is Enough, Enough?
    Aug 11 2025

    Ryan and will talks about a critical issue many founders face: knowing when to say 'enough is enough.' They explore the constant pursuit of growth both personally and professionally and how it can turn into a liability if not checked. They dive into the psychological roots of why founders struggle with the concept of 'having enough,' the impact of a scarcity mindset, and the importance of recognizing diminishing returns. The hosts share personal anecdotes and offer practical advice on how to balance ambition with fulfillment, emphasizing the need for diversified 'buckets' of happiness beyond just business success.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:07 The Founder’s Dilemma: Knowing When Enough is Enough
    01:26 The Scarcity Mindset and Its Impact
    02:35 The Law of Diminishing Returns
    03:12 Personal Anecdotes on Ambition and Satisfaction
    05:38 The Concept of Utility in Economics
    12:00 Balancing Growth and Happiness in Startups
    16:56 Post-Exit: The Risk of Overreaching
    20:11 The Downfall of a Legend
    21:15 The Cost of Ambition
    22:32 The Utility of Wealth
    23:25 Chasing More: A Founder’s Dilemma
    25:42 The Search for True Happiness
    28:48 Redefining Success
    33:50 Balancing Ambition and Value

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    41 m
  • Can Entrepreneurship Alleviate Poverty?
    Aug 4 2025

    How entrepreneurship can transform lives and communities? Will shares his personal journey from a challenging childhood to becoming a successful entrepreneur. They explore whether entrepreneurship can be a means to alleviate poverty, emphasizing the importance of hope, a safety net, and access to education and mentorship. The conversation dives deep into the potential impact of entrepreneurial initiatives on economic development and the need for structured support to foster entrepreneurial success on a global scale.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:40 The Power of Entrepreneurship to Alleviate Poverty
    01:17 Personal Stories of Entrepreneurial Beginnings
    02:34 The Ripple Effect of Entrepreneurship
    03:38 Teaching Entrepreneurship as a Lifelong Skill
    04:46 Hope as the Foundation of Entrepreneurship
    05:37 Early Wins and Their Impact
    07:17 The Importance of Small Wins
    08:20 The Role of Hope and Pride in Entrepreneurship
    12:15 The Willingness to Fail
    22:49 The Risk of Failure for the Broke
    23:45 Historical Context and Immigrant Success Stories
    24:46 The Luxury of Credit and Capital
    27:03 Entrepreneur Welfare and Venture Capital
    29:14 The Case for Minimum Basic Income for Founders
    29:40 The Parallel with Education and FAFSA
    38:47 The Need for Structured Entrepreneurship Education
    39:47 The Role of Hope and Security in Entrepreneurship
    45:46 Entrepreneurship as a Solution to Poverty
    47:34 Join the Startups.com Community

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    48 m
  • Should Startups Be a Family?
    Jul 28 2025

    In this episode of the Startup Therapy Podcast, Ryan and Will discuss the challenges and dynamics of blending friendship and professionalism in startups. They delve into the potential pitfalls of treating your startup team like a family, the consequences on both founders and employees, and the importance of setting clear boundaries. They highlight shared experiences from their early careers and emphasize the need for empathy, respect, and a professional approach to lead effectively without compromising authority.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:

    00:08 The Illusion of Startup as a Family

    00:55 Early Career and Peer Dynamics

    01:50 The Reality of Founder-Employee Relationships

    03:46 The Pitfalls of Treating Employees as Family

    05:54 Transparency in Startups: A Double-Edged Sword

    07:13 Shared Risk and Misinterpreted Bonds

    09:32 The Inevitable Strain on Relationships

    12:17 The Limits of Friendship in Startups

    16:18 The Evolution of Team Dynamics

    18:12 A Throwback to Early Company Culture

    18:31 The Impact of a New Hire

    19:19 Cultural Misalignment and Realization

    20:15 Adjusting Company Culture

    21:43 Balancing Professionalism and Empathy

    22:50 The Importance of Boundaries

    24:18 The Dangers of Forced Inclusivity

    28:24 Personal Experiences with Cultural Fit

    32:20 The Family vs. Professional Sports Team Metaphor

    36:42 Final Thoughts on Company Culture


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    37 m
  • Can Founders be Replaced by AI?
    Jul 21 2025

    Ryan and Will talk about the growing role of AI in startups. They explore how AI is automating traditional founder tasks like writing, coding, and analyzing data. The conversation delves into the existential threat AI poses to the founder's role and how founders can adapt to this new landscape. They argue that founders should embrace AI to focus on creativity, curation, and leadership rather than being bogged down by routine tasks. The episode underscores the importance of evolving with technology to enhance productivity and innovation, ultimately redefining the founder's job description for the future.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:34 Can AI Replace Founders?
    01:16 The Evolution of AI Capabilities
    02:03 AI's Impact on Copywriting and Creativity
    03:28 AI in Advertising and Idea Generation
    04:44 Embracing AI for Efficiency
    06:31 AI as a Force Multiplier
    09:44 The Future of AI and Founders
    14:36 AI in Coding and Development
    17:08 Leveraging AI for Business Growth
    19:13 Simulating Business Scenarios with AI
    19:38 The Role of AI in Business Decision Making
    19:53 The Timeless Nature of Business Challenges
    20:48 Embracing AI for Efficiency
    21:12 The Unique Human Element in Business
    23:40 The Future of Founders in an AI-Driven World
    25:50 The Evolution of Founders' Roles
    28:05 Leadership and Determination in Business
    30:47 The Importance of Vision and Adaptability

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    38 m
  • What if we run out of goals?
    Jun 30 2025

    In this episode of the Startup Therapy Podcast, Ryan and Will talk about what happens when you hit all your big goals and realize there might not be any more mountains left to climb. They discuss the complex feelings and identity crises that can emerge when success is achieved, and reflect on how to find new meaning and satisfaction beyond traditional goal-setting. The conversation touches on personal anecdotes, the concept of enjoying the process, and how to appreciate the journey in a fulfilling way.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:27 The Identity Crisis of Achieving Goals
    01:05 Personal Reflections on Goal Setting
    02:25 The Evolution of Goals Over Time
    04:14 The Reality of Achieving Big Goals
    07:04 The Trap of Sensationalizing Goals
    10:58 The Diminishing Returns of Goal Achievement
    19:06 The Two Paths of Goal Setting: Pleasure vs. Pain
    20:40 Understanding Pain and Relief
    21:42 The Myth of Success Equals Happiness
    22:32 Existential Goals and Realizations
    23:31 The Challenge of Finding Fulfillment
    25:23 Enjoying the Journey vs. The Destination
    29:12 Reevaluating Ambitions and Goals
    33:11 Building for the Sake of Creation
    36:59 Infinite Games and Lifelong Pursuits

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    41 m
  • Founders, Reinvention IS your Constant!
    Jun 23 2025

    Will and Ryan talk about the fascinating and often overlooked journey of reinventing oneself. Will shares his diverse background, from being an ad guy to becoming a multi-time startup founder, and stresses the importance of embracing various roles to build a comprehensive skill set. The duo emphasizes that becoming a founder isn't a job you get hired for but one you create yourself. They explore how personal and professional reinvention can be the key to success in the startup world, encouraging founders to see themselves as a composite of their varied experiences. The episode is filled with personal anecdotes, practical advice, and an inspiring message: you are not confined to one identity or role — your potential is ever-evolving.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:43 The Journey to Becoming a Founder
    01:28 Reinventing Yourself as a Founder
    02:31 The Value of Diverse Experiences
    03:55 A Humorous Job List
    08:11 The Role of Exposure in Career Choices
    13:06 Breaking Free from Career Constraints
    19:46 Early Career Hustles
    20:22 Learning from Experience
    20:53 First Sales Job
    21:30 Unexpected Opportunities
    23:22 Reinvention Starts Small
    24:06 Curiosity and Career Growth
    26:14 Building Skills Over Time
    28:04 The Power of Starting Small
    30:10 Embracing Continuous Learning
    32:21 The Value of Diverse Experiences
    39:59 Reinventing Yourself as a Founder

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    41 m
  • Founder Isolation is Getting Worse
    Jun 16 2025

    Ryan and Will talk about the growing isolation that founders are feeling despite having more ways to connect. They delve into how the shift to remote work, the impact of social media, and the rise of AI have contributed to stripping away the humanity from our daily interactions. They share personal experiences and offer insights into why this sense of loneliness has worsened, and most importantly, explore actionable steps founders can take to reconnect, feel less isolated, and build meaningful relationships in an increasingly digital world.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    01:05 The Paradox of Connection and Loneliness
    02:36 Impact of Remote Work on Founders
    16:17 The Role of Social Media in Isolation
    20:49 The Distorted Reality of Social Media
    21:24 The Cynicism Towards Social Media Posts
    22:19 Creating Private Spaces and Personal Connections
    23:15 Declaring Relationship Bankruptcy
    26:53 The Impact of AI on Authenticity
    31:08 The Future of Human Interaction in a Digital World
    35:33 Combating Isolation as Founders

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    40 m
  • Forging Founder Confidence
    Jun 9 2025

    Ryan and Will discuss the journey of becoming a confident founder. Celebrating their 300th episode, they reflect on how learning to lead and building confidence starts with curiosity. They emphasize asking questions, even seemingly silly ones, to gain knowledge and confidence. Will and Ryan also dive into the importance of challenging oneself incrementally and being willing to make mistakes as key steps in growing confidence. They share personal anecdotes and practical advice, making a case for bravery, perseverance, and learning from failures. Perfect for any founder grappling with self-doubt or seeking actionable steps to boost their confidence.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:58 Building Confidence Through Practice
    05:25 The Power of Curiosity
    09:25 Asking the Right Questions
    14:58 Taking on New Challenges
    19:03 Building Confidence Through Small Victories
    19:40 Teaching Kids Micro Challenges
    20:09 Challenging Yourself Incrementally
    21:17 The Line Between Ambition and Recklessness
    22:19 Learning Through Incremental Steps
    25:37 The Importance of Being Wrong
    27:41 Building Confidence as a Founder
    31:33 The Role of Bravery in Confidence

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    39 m