Startup Success & Risk Management with Peter Deans from Goru | The Simone Feiler Podcast

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In this episode of The Simone Feiler Podcast, I’m joined by Peter Deans — founder of GoRu.com, creator of the 52 Risks® framework, and author of The Startup Toolkit.

With decades of experience in corporate finance and entrepreneurship, Peter has worked with founders across industries to help them navigate uncertainty, manage risk, and build stronger, more resilient businesses.

We dive into:

• Peter’s experience turning The Startup Toolkit into an audiobook with Brisbane Audiobook Production
• Why most startup founders underestimate risk — and how to shift your mindset
• The key takeaways every entrepreneur should know from The Startup Toolkit
• Real-world success stories of founders who applied the framework
• How startups can adapt to AI, remote work, and global competition
• Peter’s best advice for anyone sitting on a big idea but waiting to take the plunge

Whether you’re a startup founder, entrepreneur, or business leader, this conversation is packed with practical insights and proven strategies to help you launch and grow with confidence.

📘 Learn more about Peter’s work at GoRu.com

🎧 Listen to The Startup Toolkit audiobook — narrated by Angus Brennan — available now here.

👉 Don’t forget to subscribe for more inspiring interviews with authors and changemakers.

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