Startup Funding Espresso – Win, Expand, Extend in Vertical SaaS

Win, Expand, Extend in Vertical SaaS

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In a vertical SaaS business model, there’s a strategy for growth called Win, Expand, and Extend.

In this model, the startup wins its initial customer application.

From there, the business expands into other areas of the company.

This includes other applications that use the same platform, data, or technology.

A platform-based approach provides an environment in which to plug in more applications.

A data-based approach means owning the core data and applying it to other applications.

A technology-based approach means applying the core engine to other applications.

An example technology would be Artificial Intelligence.

Extending the business model can go into suppliers and vendors.

The application could be moved into a supplier network to provide a more efficient and seamless process.

The user’s customers are potential targets.

Partners of the company could also be candidates

Finally, finance providers could be engaged.

In this case, the company can offer payment solutions to help customers purchase the product.

Consider the Win, Expand, and Extend strategy for your vertical SaaS business.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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