Startup Funding Espresso – The Introductory Version of the Pitch Deck

The Introductory Version of the Pitch Deck

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

For the first pitch to an investor, build an introductory pitch deck.

The introductory version of the pitch deck simplifies your deal into its most basic presentation.

The pitch deck should focus on one problem, one solution, and one application.

It should have one product, one channel, and one monetization model.

It should have one fundraise, one outcome, and one exit.

The introductory version avoids the many things your business can do.

Investors have a difficult time managing multiple scenarios and outcomes.

Your pitch deck should not go into the many markets and applications it can cover.

Instead, keep it simple and focus on the core elements of the deal.

There will be time later to discuss the options.

Keep it to one thing on each element of the pitch deck.

The goal of the introduction is to convince the investor that this is a fundable deal worth digging into.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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