Startup Funding Espresso – The Four T’s of Startup Investing

The Four T’s of Startup Investing

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are many ways to evaluate a startup.

For investors funding SaaS startups, here are the four T’s to consider:

Team.

Does the team have the skills to build the proposed startup?

Are they in place, working on the business now?

Have they proven themselves yet?

Timing.

Is now the right time for the startup?

Is the market ready for this idea?

Traction

Does the startup have revenue growth?

Will the growth continue?

Technology.

Does the startup have the right technology for the market?

Can the technology scale?

Does it provide a moat for the business?

Use the four T’s to determine if the startup is ready for an investment.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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