Startup Funding Espresso – Prioritize Investor Follow-Up

Prioritize Investor Follow-Up

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startup founders raising funding will encounter a range of investors with varying levels of interest.

Founders should prioritize their follow-up and focus on the investors with the greatest likelihood of making an investment with the least amount of work.

A lead investor can be quite helpful but will require substantial time and effort on the part of the founder.

Budget time for the lead investor.

Close the easy ones first.

These are often angel investors with small checks who typically run a light diligence process.

They invest $25K to $50K on average.

After that come angel groups that have a process for vetting deals.

The application process can be heavy, but once it's done, the angel group process happens on a known timescale.

A typical angel group will invest $150K to $300K, if not more.

After that come microVCs, who typically write $150K checks on the first round.

Their diligence will be more substantial.

Finally, the standard venture capital fund will require a full diligence review with an initial investment of $500K.

Start with the easy ones and work your way up.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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