Best Practices in Telling Your Story

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Storytelling is a key skill in fundraising.

Use these best practices in telling your story in the pitch to investors:

Declare the problem as the villain in your story.

This sets up a conflict.

Raise the tension by creating a sense of urgency.

Raise your product as the solution to the problem.

Spark interest by noting the possibilities of what the solution can do.

“What if we could cure cancer with this?”

Show the benefits of your solution at a high level.

Don’t just predict your growth story, show it happening now.

Build confidence in the team by showing what they have done so far.

Talk about the solution and what it can do at scale.

Describe the big picture about where this is going.

Invite the investor to join you on the journey.

Investors want to make a return, but they also want to be a part of something great.

Use these best practices in telling your story to raise funding.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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