Starting B2B conversations – a conversation with Stuart Carver.

Stuart Carver is a director of Industry a business to business (B2B) lead generation and commercial events planning company.

When Stuart sent Abeceder managing director Michael Millward an email which Michael was not expecting about what Industry does, Michael decided to invite Stuart to appear on The Independent Minds to explain the USP of the Industry approach.

During their conversation Stuart describes his own journey with Industry, from wide-eyed new starter exploring the science of first contact marketing to celebrating some extraordinary successes.

Stuart offers advice to anyone who has a job that involves opening communications with potential customers and describes some of the mistakes that people make.

Michael reflects on Stuart’s advice and his own experience in numerous companies. They discuss the importance of aligning internal and external messages.

More information about Stuart Carver and Michael Millward is available at abeceder.

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Being a Guest

Like Stuart did, you can send Abeceder an email we are not expecting about what you do, and we might invite you to talk about your business on The Independent Minds.

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

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