Start With Occupancy Podcast Por Tiffany Hill Allen | Positive Impact Media arte de portada

Start With Occupancy

Start With Occupancy

De: Tiffany Hill Allen | Positive Impact Media
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Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, The Start With Occupancy Podcast is where marketing and sales stop being guesswork.


If you’re ready to lead with clear systems and proven strategies that drive occupancy, strengthen referrals, and create results you can sustain, this is where it starts.


Hi, I’m Tiffany!


I’m a former corporate senior living sales and marketing leader who’s spent years inside the system leading multi-state teams, coaching sales professionals, and taking occupancy-challenged communities to consistent full occupancy.


But more importantly, I’ve seen why so many communities struggle and it’s rarely a lack of care, effort, or heart.


It’s a lack of clear systems and knowledge.


Start With Occupancy exists to raise the standard so owners and sales professionals stop guessing, families feel confident, and growth becomes sustainable instead of stressful.


Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.


👉 The top 3 questions I hear most often:

  • How do I market my community to more families and referral sources?
  • How do I manage my time to handle everything on my plate?
  • How do I grow — whether in my business or my career?


This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.


Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team


I’ve got you covered!


Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.


🎧 Subscribe now and let’s go!

Join the Impact 250 Challenge for 2026!

Details revealed on the Jan 10th bonus episode.

© 2026 Start With Occupancy Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Missing Link Between Move-Ins and Retention - Day 10

    The Missing Link Between Move-Ins and Retention - Day 10
    Dec 19 2025

    Have a marketing question? Text it here!

    Resident matching isn’t “extra.” It’s a move-in multiplier. 💥

    In Day 10 of the 21 Days All Things Senior Living Sales series, we’re talking about resident matching, the process I used to connect a prospective resident with the right people before they move in, during onboarding, and especially when they’re moving into a shared room/suite.

    Because here’s the truth: people don’t just move for care. Sometimes, they move for connection and social interaction. And when someone walks in and meets a familiar face, the decision feels less scary and a whole lot more certain.

    The Discussion:

    • Why friendships are a conversion tool (and a culture builder)
    • The 3 moments resident matching matters most:
      1. before the resident ever visits
      2. when they decide to move in
      3. when they’re moving into a shared room/suite
    • What families are really worried about with shared rooms (privacy, dignity, “what if they don’t get along?”)
    • The “small details” that make shared living actually work (sleep habits, noise, temperature, TV, routines)
    • How to involve staff in matching so they feel ownership in the move-in

    Free Resource:

    COMING SOON: Buddy System Implementation Guide
    Want it early? Email: tiffany@startwithoccupancy.com

    What’s Next:

    I’m gearing up for two big programs going into January 2026:

    • Momentum Marketing Bootcamp (10 weeks program)
    • Compass Rose XL cohort (12 months) for new owners or under 50% occupied

    If you’re loving this series:

    Share this episode with another operator, we’re all in this together!

    Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.

    And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December 29th with special charter pricing.

    Take what you need. Share what helps. Come back for more. 🎧

    Support the show

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
    Más Menos
    31 m
  • How to Turn Your Tours Into a Yes: The VIP Visit Experience - Day 9

    How to Turn Your Tours Into a Yes: The VIP Visit Experience - Day 9
    Nov 25 2025

    Have a marketing question? Text it here!

    If you’ve ever wondered why families walk your community and then say “This is nice,” and never come back…

    Then, this episode is going to change the game for you.

    Today, we’re breaking down the Visit Experience (not the “tour.”)
    Because families don’t tour homes…they visit them.
    And the moment you shift your language, your energy shifts too.

    Inside this episode, I walk you through how to stand out instantly, personalize every interaction, and turn a simple walkthrough into the beginning of a genuine relationship.

    Your biggest competition isn’t the competitor down the street, it’s the comforts of being home.

    You will hear exactly how to help families feel:
    seen, heard, valued, and understood… from the moment they walk through your door.

    We talk about:

    • The mindset shift from tour → personalized visit
    • The real questions families ask themselves in IL, AL, and Memory Care
    • How to upgrade first impressions with simple sensory cues
    • The VIP Method (Visualize → Invite → Personalize)
    • Three real examples of tailored visits that ended in move-ins
    • How to follow up without feeling salesy or pushy
    • The “homework strategy” that gets families to actually return your calls

    Free Resource:

    COMING SOON: The Personalized Visit Script & Checklist
    A step-by-step guide to help you upgrade every tour into a relationship-building moment.

    If you’re loving this series:

    Share this episode with another operator, we’re all in this together!

    Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.

    And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December with special charter pricing.

    Support the show

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
    Más Menos
    33 m
  • You Can’t Grow Occupancy With an Untrained Team - Day 8

    You Can’t Grow Occupancy With an Untrained Team - Day 8
    Nov 19 2025

    Have a marketing question? Text it here!

    🎙 Episode 8 – You Can’t Grow Occupancy With an Untrained Team

    If you’ve ever thought, “Why am I still putting out fires when I pay grown adults to do this job?”… this one’s for you.

    In this episode of Start With Occupancy, I’m reminding you of something most people online forget:

    You are not in the real estate business. You are in the service business.
    The building is the backdrop. The people are the business.

    We’ll talk about why so many owners don’t have a “care problem” — they have a consistency problem — because their standards live in their head instead of in systems their staff can actually follow.

    In this episode, we cover:

    • Why “flipping a house into assisted living” is the wrong mindset
    • How invisible standards and no feedback loop create turnover
    • My VERIFY method for turning expectations into daily behavior
    • Real-life examples of a terrible staff interaction (bonus drama 😬)
      and a beautiful one that won the move-in
    • Simple micro-trainings and spot checks that protect your culture

    Free Resource for This Episode 📝
    Grab the “Inspect What You Expect” Staff Clarity Checklist – a practical tool to help you spell out, demonstrate, and reinforce the standards you want in your community.

    👉🏽 Link to download the checklist…coming soon

    If you’re ready to go deeper and build systems that support your expectations,
    join the next Deep Dive Discovery cohort and let’s walk it out together.

    Subscribe, share this with another owner, and DM me a screenshot of your favorite episode for a shoutout.



    Support the show

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
    Más Menos
    35 m
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