Standout Marketing - How to develop Visionary competence for the next competitive move

In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.

In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will:

• Explain what visionary competency is and why it is important
• Discuss what “being visionary” looks like in B2B sales and marketing
• Give you tips and a checklist to help you be more visionary

Good luck, we hope this helps on the path to Standout Marketing.


Simon Kelly, Paul Johnston and Stacey Danheiser