Stand Out or Stay Invisible: The NOISE Framework for Builders and Remodelers (feat. Callum Gracie - Otto Media)

In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and systems.

He reveals his simple NOISE Framework—Nail your Why, Own your Presence, Inject Creativity, Show your Story, and Earn Trust—to help builders and remodelers stand out in a crowded market. This episode is packed with honest, practical advice on building trust, creating visibility, and cutting through the noise online.

👉 Learn more about Callum at https://www.ottomedia.com.au

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