In this episode of Starting Small, we’re joined by Charlie Weisman, founder of Staff, a brand that's redefining the most overlooked items in our homes. Staff started with a plunger—yes, a plunger—designed to be bold, colorful, and functional, a far cry from the bland utility items most of us keep hidden away. Charlie takes us back to the initial spark of inspiration during the pandemic, when he looked at his bathroom plunger and thought, "Why can’t everyday essentials be fun and playful?" Charlie shares his process of bringing this vision to life, from early sketches and prototypes to finding the right manufacturers. He walks through the challenges of launching a product in a highly competitive market with no VC backing, using organic press and social buzz to build momentum.

Make sure to check out Staff: https://meetyourstaff.co

Check out my new book on Amazon: https://amzn.to/4kRKGTX

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Thank you to this episodes mid-break sponsor, Galastellar. Looking to elevate your space with lighting that makes a statement? GalaStellar offers a curated collection of luxury indoor lighting—from elegant chandeliers to sleek pendant lamps and modern wall fixtures. Their designs are perfect for transforming your home or venue into something extraordinary. I've personally used their pendant bar light as a statement piece and have been impressed with their quality and service. If you're in the market for lighting that blends style with sophistication, check out GalaStellar.com.